Facebook lead ads is a promising way for marketers to collect the email addresses without taking the users to an outside website. This experience has been made better by using the conditional answers through Facebook lead ad forms.
When the Facebook lead ad form is created, generic information can be asked by you that can be fetched from the profile of the user. This information includes first name, last name, e-mail address etc.
Custom made questions can also be asked. When custom questions are created, options available are in the form of multiple choice, short answer or conditional.
Let us take a deeper look at what is meant by conditional answers, how they can be set up, and in what all ways they can be used with Facebook lead ad forms.
What are Conditional Answers
Restrictive answers enable advertisers to solicit an arrangement from questions that give distinctive answer alternatives in light of the appropriate responses given in the earlier inquiry or inquiries.
Note that these aren’t contingent inquiries. Restrictive inquiries would be something like this…
Question 1: Do you work for a promotion office?
Question 2: what number individuals work for your office?
In the case over, the second inquiry wouldn’t bode well for the individuals who replied “NO” to the principal question.
For contingent answers, the inquiries will be the same, regardless of the appropriate responses that are given. Be that as it may, the appropriate response choices gave will change contingent upon the appropriate responses given in the earlier inquiry.
So here’s one case of utilizing contingent answers…
Question 1: Would you like a shirt or a sweatshirt? (Shirt or Sweatshirt are choices)
Question 2: What shading would you like? (Red and Yellow are possibilities for shirt)
Question 3: What size would you like? (Little, Medium and Large are possibilities for red shirt)
Another illustration would be in the event that you enable individuals to enroll for an online course however give alternatives to date and time.
Question 1: In what month might you want to go to this online course? (June and July are choices)
Question 2: On what day might you want to go to this online course? (5, 9, 12, and 19 are possibilities for June)
Question 3: At what time (EDT) might you want to go to this online course? (11am and 2pm are possibilities for June 12)
How we can set up Conditional Answers?
Presently you’re prepared to set this up. We should utilize our cases above to push ahead.
When you select to give contingent answers, you’ll be made a request to transfer a CSV record.
This procedure is not instinctive. It was befuddling to me at first what expected to go into that record. Comprehend that the record will just incorporate the potential answers. You will give the inquiries later. So you should outline out preceding making the CSV document.
How about we backpedal to the shirt and sweatshirt case. There are distinctive hues and sizes accessible relying on whether somebody needs a shirt or sweatshirt. So you’ll need to make a document where there are sections of conceivable responses for each inquiry will inquire.
Note there are different lines for both “Shirt” and “Sweatshirt” in the primary section and the individual hues in the second segment. This is so you can produce each answer situation.
For instance, in the event that you need a shirt, there are just red and yellow alternatives. On the off chance that you need a sweatshirt, there are just green and dark choices. Regardless, you’ll at that point have choices of little, medium or substantial.
In the wake of transferring the CSV record, you’ll at that point have the capacity to enter your inquiries.
We should get a shirt.
Alternatives for hues at that point show up. We need a red shirt.
In the wake of choosing the shading, we would then be able to look over accessible sizes.
For support, now how about we set this up for the free online class.
Distinctive days are accessible, contingent upon the month; diverse circumstances are accessible relying upon the day.
In the wake of transferring the CSV record, we’ll have the capacity to enter our inquiries…
I entered every one of the three inquiries that I need to inquire. Note that right now, you can just choose a response for the principal question. The dropdowns for the other two are turned gray out.
How about we reply “June” for the primary inquiry.
Answer alternatives will now show up for the second inquiry. We should choose “12” for June 12.
What’s more, now two choices will show up for the online course on June 12.
How Conditional Answers Can Be Used?
In fact, the cases above may not be the simplest to execute. In case you’re offering sweatshirts and shirts, a lead advertisement may not be the best arrangement (it’s not perfect for online business).
What’s more, for the online course, you’d need mechanization set up to sign somebody up in light of their answers. While likely conceivable, it’s convoluted.
We’ll have to keep this straightforward. You have at least two inquiries that you need to approach this gathering of people that is enlisting for something. The appropriate response alternatives you give will rely on the appropriate response given to the earlier inquiry.
For me, I might need to take in more about somebody’s experience level with advertisements and what they utilize it for.
Question 1: What level Facebook publicist would you view yourself as? (Answer choices: Beginner, Intermediate, Advanced)
Question 2: How would you utilize Facebook promotions? (Amateur alternatives: I haven’t utilized them some time recently, To advance my business, Other; Intermediate choices: To advance my business, Other; Advanced choices: To advance my business, I work for an organization, Other)
I concede that it is trying to concoct illustrations where the inquiries will dependably continue as before. This is new, however, and I’m certain that utilization cases will be anything but difficult to discover as we go.