Do you know which question I get asked most often?
That question is: “how do I get more traffic?”
I have been asked this question almost every single day.
Many people are of the belief that getting more traffic is like a pipe dream. They are of the view that it will take months if not years and lot of hustling is involved.
People often get surprised when I tell them that they already have what is required to get lot of traffic.
You can do it right now and it is completely free.
The answer is Google Search Console, which is also known as GSC for short.
Earlier it was known by the name Google Webmaster Tools. In case you have used that, you will find GSC much similar.
This mega powerful tool from Google is certainly a gem. This tool is not as popular as the Analytics from Google, but it certainly has lot of power.
One of the tools of GSC is known as Search Analytics, and it can be used to drive more traffic to your website. One of my client used this free tool and it increased the traffic by 28%.
Here, on Yehbhi.in, I will explain the tips on Using Google Search Console. In case you have not used this tool ever, you will be able to utilize it after reading my article.
What is Google Search Console?
GSC is a place which provides everything related to your website.
Google has defined this as:
Here you will be able to trim down everything including spam issues, structured data and everything in between.
This often overlooked tool, is a must have for any website owner.
This is quite bad as GSC has the ability to provide some amazing results provided it is used properly.
Just take a look at some of the benefits that can be provided by GSC:
There is no doubt that this tool gives some tough competition to other tools in the market. It does not replace them but it provides some amazing complimentary features along with other tools.
You must be getting confused as to how a single tool can provide you with so many benefits and most importantly more traffic.
I will explain you everything in detail, on Yehbhi.in, as we move ahead. It is important to note here that information provided by GSC will enable you to make changes in your content and website strategies, including advertising, SEO and marketing.
It can be said that GSC is basically a suite of tools and all them will provide considerable help.
Search Analytics provides you all the information on how your website is performing on the SERPs.
Here is what can be done with it:
You can guess now as to why this tool is so important.
It enables you to focus specifically on the traffic and find out how much you are getting and why you are getting it.
Fetching Information from Search Analytics
Let us take a look at the interface of Search Analytics:
The top row enables a website owner to apply different filters to the report.
This is what is done by each option:
Clicks – This filter tells you the number of clicks you have received from the SERPs.
Impressions – This filter will tell you how many people have seen the SERPs results. These impressions are counted differently by Google based on a number of factors, but is actually what you should be knowing.
Position – This filter provides the average position of the best results on the website.
Click Through Rate (CTR) – You must be familiar with this filter. A standard formula has been created by Google for this: the number of clicks divided by the impression count.
Altogether, a wide range of filters are provided by these four filters.
You can refine your results further by using the options given in the next box. These are grouping options where data will be categorized for you.
I will take up each of them briefly.
Queries – provides a list of search terms that brings visitors to your website.
Page – This option tells you which pages on the website were seen in the search results.
Country – This option tells from where all the searches have come.
Device – This option tells which devices were used for search.
Search Type – This option tells you whether a user makes use of video search, web search, image search or some other type.
Search Appearance – Special filters can be used with this option. However, this option may not be available always as you are required to have at least one impression of the other feature.
In the end, you can select the time frame with the date option.
Optimize Results that are Not Getting Clicks
This feature is one of my favorite in GSC.
The objective here is to look for keywords that are getting lot of impressions but have a low CTR and few clicks.
There are keywords that are seen by a number of people, but very few of them actually visit your website.
It is clear these keywords have high visibility. However, you need to improve your SERP presence so you can get more clicks on your website.
Click on all the four filters to begin with: Impressions, Click, CTR and Position.
Technically, you don’t need the Position option, but it is good to know.
In the next step, select the option of Queries.
You will be able to see a list of keywords just like the graph below.
The four filters that were applied are now available for every keyword.
This will give you an incredible thought of how every catchphrase is performing with a high measure of detail.
Keep in mind that, you’re searching for catchphrases that have a high impression tally, a low CTR, and a low number of snaps.
Attempt to discover 5-10 catchphrases that meet these criteria. In Yehbhi.in, I recommend recording these in a spreadsheet.
Now, I like running my very own inquiry.
You can simply open Google in another tab or window, or you can even utilize an in disguise window in Google Chrome or change your IP address so Google gives more broad outcomes.
Inquiry every watchword and investigate the SERP result.
Attempt to venture back and take a gander at these outcomes impartially. Ask yourself for what good reason these aren’t understanding that many snaps.
There could be a few offenders here. The most widely recognized causes are a terrible title tag or an awful meta portrayal.
We should take a gander at title labels first.
Change Your Title Labels
Your title tag will frequently persuade individuals to tap on your SERP result.
It’s the greatest and most clear piece of your outcome.
Your title labels must be SEO cordial, however they likewise must be convincing.
Consider it. You’re on a SERP with 8-9 different outcomes. What will help make yours emerge? A magnificent title tag, that is the thing that.
A decent title tag is all around arranged and particular. You likewise don’t need it to be too long or else Google will cut it off.
Here’s a good example for title labels. I discovered this on page 1 of the SERPs for the question “best title labels.”
Immediately, you know whether you need to look at the substance or in the event that you’d rather leave it behind.
It’s short and super graphic. You definitely comprehend what the substance will resemble just from perusing the title tag.
That is the thing that each title label needs to do.
Presently take a gander at this title tag, additionally from page 1:
This is a touch of… befuddling.
Certainly, it’s about title labels. In any case, shouldn’t something be said about title labels? It’s vague.
What’s more, half of the title tag is the brand name. Truly, it feels like awful SEO to me.
I realize what you’re considering: “However Neil, it’s on page 1! It must be great, right?”
Not really. That is the reason you have to consider the two ticks and impressions.
Your page 1 result can get every one of the impressions on the planet, yet in the event that your CTR is 0, that connection is adequately useless.
That is the reason enhancing your title tag can be a distinct advantage. Truth be told, I prescribe you take a gander at all of your title labels and check whether you can improve them.
So backpedal to all your SERP comes about. In the event that the title labels don’t appear to be marvelous to you, chip away at them until they’re powerful.
Boost Your Meta Description
In the event that your SERP joins are performing inadequately, it could likewise be your meta depiction.
The title tag is the place clients go to perceive what truly matters to your substance. They look at the meta to take in the majority of the succulent subtle elements.
Sadly, some meta depictions can disillusion. Furthermore, that quite often makes individuals choose to not tap on a connection.
I’ve expounded on composing meta portrayals some time recently, so I won’t experience everything about. I’ll simply cover the essential focuses.
To begin with, ensure your meta depiction is clear.
Your meta portrayal ought to compress your substance for individuals who are examining the SERPs.
In the event that your title label reels somebody in, your meta portrayal needs to persuade them to look at the substance.
This depiction from Vertical Response is precisely what really matters to me talking:
Many people view Search Analytics as a tool for beginners.
It is not only good for beginners, but it is good for everyone.
Ultimately, it depends on how it is used. You will not get much help in case you are just using the filters and looking at the report briefly.
The point here, you should not shy away from looking deep in the data.
You should look at every option. Find out why your performance is not up to the mark and ask yourself how come it is possible.
Search Analytics should be used consistently by you. You should form it a habit to use it almost everyday and this information should be used to direct thousands of people towards your website.