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  • Social Media

13 Social Media Updates You Might Have Missed

Posted on January 17, 2018January 9, 2018

Did you missed something on the latest take in social media? Here is a look back of the latest happenings on Facebook, Instagram, Twitter, Snapchat and YouTube. Facebook The standalone Events app from Facebook has been given a significant update. It now has a complete re-branding and more opportunities to can be found out by […]

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  • Google

Guideline to Choose Effective PPC Consultant

Posted on December 26, 2017December 26, 2017

Merchants launch new products and services on the web for a couple of basic benefits. The principal benefit being that it is affordable and the second being that it reaches the potential customers effectively. Advertising on the internet is unquestionably, more viable as opposed to doing it on print and other media. In any case, […]

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  • Social Media

Website Custom Audiences Based on Facebook Pixel Events

Posted on November 3, 2017November 3, 2017

One major advantage of Facebook pixel is it is possible to track and later retarget the specific actions that are performed on your website. Audience can be segmented in very specific ways depending on page views, purchases, registration, searches and much more. Let us find out as to why and how these audiences can be […]

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  • Social Media

Power Editor and Ads Manager Combined in One Tool by Facebook

Posted on September 15, 2017September 18, 2017

An announcement was made by Facebook that Ads Manager and Power Editor will be combined into one tool. It is time to take a deep breath. It comes as a welcome news for those who have been using Power Editor quite religiously for the past many years as some of the features were not available […]

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  • Google

These 25 Keywords are Most Expensive on Google AdWords

Posted on August 8, 2017September 13, 2017

Do you know how much money Google makes? Well, a lot and a lot of it. The most amazing thing about this is that this huge money comes in the form of endless number of micro-payments. Thousands and thousands of companies across the globe pay pennies every time a potential customer clicks on one of […]

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  • Google

Top Tips to Improve the Quality of B2B PPC Leads

Posted on June 20, 2017September 18, 2017

These Top Tips to Improve the Quality of B2B PPC Leads will enable to improve the quality of leads that are generated for business to business purpose. PPC promoting is a splendid approach to get leads for your B2B business. Be that as it may, it’s not the most effortless thing on the planet to […]

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  • Google

Tips on Making Google Ad Relevant According to New Standards

Posted on June 13, 2017September 18, 2017

As of late, undertaking centered Google agents have been empowering a metric called “Significance,” which is accepted to be one of the three principle considers that make up Quality Score. Importance is a metric which assesses how related your advertisement innovative is to your record structure and watchwords. At AdBasis, we have gone through Q1 […]

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  • Google

8 Tips to Start Your PPC Campaign

Posted on June 5, 2017September 19, 2017

Learn 8 Tips to Start Your PPC Campaign that will enable you to get better ROI. You can get effective results for your business by using PPC. PPC can convey powerful outcomes for a business, yet it can likewise appear to be overpowering when you’re simply beginning. How might you utilize it to build ROI? […]

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  • Google

3 Important Changes Made by Google in AdWords

Posted on May 23, 2017September 19, 2017

Google AdWords has come out with three new improvements for the Dynamic Search Ads (DSA), with the objective of making them more effective than before. Here is what has happened new. Page Feeds The feature of page feed will allow the advertisers to display the exact URLs that will be use in the Dynamic Search […]

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  • Google

Why You Should Use Remarketing Campaign

Posted on May 20, 2017September 19, 2017

Remarketing is a promising way to call back people who had come to your website without converting. But why so many marketers are still not using remarketing still? Keep on reading to find out more about remarketing world. Here we will discuss things on how re-marketing can be used in different marketing campaigns, what is […]

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  • Google

4 Steps to Use Google’s Demographic Targeting for Search Ads

Posted on May 13, 2017September 25, 2017

Who is looking at your Google advertisements? Are you sure the entire market is covered? Use 4 Steps to Use Google’s Demographic Targeting for Search Ads By way of AdWords a lot of control is provided by Google to its advertisers on how the ads are shown. It allows to use re-marketing lists for search […]

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  • SEO

Top 10 SEO Tools to Boost Online Business

Posted on May 3, 2017September 25, 2017

These top 10 SEO Tools to Boost Online Business are important to judge your website’s status on numerous parameters. These tools will help you in doing so According to Search Engine Land, the Search Engine Optimization (SEO) industry is worth nearly $60 billion. This means that the contribution that can be made by SEO and […]

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  • Google

An Inside Look at the Search Engine Crisis of Google

Posted on April 14, 2017September 25, 2017

The past few months has not been good for the search reputation of Google. For long, Google is considered as the gold standard in search, however, the latest incidents have questioned its results, more than ever before. This is a big blow to the reputation of Google and to its core service as the search […]

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  • Google

Strategies for Targeting High-Income Customers through AdWords

Posted on April 1, 2017October 5, 2017

There are numerous ventures in which having the capacity to target high total assets people is valuable inside AdWords. Regardless of whether you are offering top of the line ventures, costly autos, advances or garments, focusing on top of the line people inside AdWords will help you enhance your arrival on investments. Today I will […]

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  • Google

Appearance of Emoji in Google AdWords Ad Titles

Posted on April 1, 2017September 29, 2017

Google Adwords ads titles are flooded with Emoji these days. It has given rise to conversations that this trend will be rolled back soon across the globe. This trend has been seen before. In previous instances certain combination of characters created an emoji in AdWords and they passed through Google unchecked. Any benefit that is […]

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  • Google

Google Makes Changes Almost Everyday Says John Mueller

Posted on April 1, 2017September 28, 2017

Changes in Google Algorithm takes place at the speed of light. What might be current and trending today, may be outdated and old tomorrow. This is one of the salient features of Google where information travels at the speed of light. According to webmaster trend analyst, John Mueller, Google Algorithm changes almost every day. Swings […]

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