Simple small mistakes can have a big effect on the search engine ranking of your website. These Steps to Raise Your Website SERP will avoid small mistakes.
The content on a website play a big role on the SERPs.
The first thing it does is to provide data to the search engines about the data that is available on your website. This data helps the search spiders to understand about your website in a better way and determine the specific niche you are serving, and ultimately affects the ranking of your website.
The second important thing is that content play a major role in bring visitors to your website. They are looking for information and the quality of content provided by you will determine the engagement level.
Bounce rate, CTR and average time on page are the key factors for a website’s SERPs.
Valuable and useful content will help in building backlinks from resources that can be trusted. The secret of a high search result is dozens of trustworthy backlinks, always.
The point that is made here is that content is very important, and it is worth finding out here is a drop in SERP is due to bad content. Particularly, find out if the content uploaded by you is unique.
You can use any of the plagiarism scanner to find out the uniqueness of the content on your website, such as Plagiarisma, Quetext, or Viper.
Look at the example given below:
A word of advice here, in case your content has been used or found on someone else website, you should respond immediately. This is what you can do:
• You can contact the owner of the website and ask them to remove the content they have used without permission.
• You can also contact the hosting provider and request them to remove the plagiarized content.
In case the above two means do not work, you can take a legal action or a soft way out is to change the content on your website.
Another option that can be used is to report the violation to Google. In order to do this you can fill the Webspam report form.
It is fairly simple to deal with plagiarized content. Neither the hosting providers nor the website owners want a legal action action is taken against them.
At times there is no other option left with except for changing the content on your website. This will be done in case it is a futile task to reach out to the authorities.
Analyze the Usability and Structure of Your Website
A clumsy website is not liked by anyone whether it is a user or search crawler.
Pages that take forever to load, links that take you nowhere, confusing CTAs, mile-long conversion forms, and out of style visual elements – are some of the problems faced by visitors and they just hate it.
All these factors can result in lower ranking and poor engagement. SEO professionals should get along with developers, designers, and usability experts to fix all these loopholes in the website. The sole objective is to redesign your website in such a way that it can be navigated easily both by users and search crawlers.
Note: A poor structure of website is a primary factor in lower SERPs.
The structure of a website should be changed keeping the SEO process in mind. Implementing changes in your website without paying attention to the SEO part should never be done. There are many reasons behind this:
• Make sure all the pages can be indexed and crawled
• Inner pages should be interlinked properly such as link paths, page depth, anchor texts, etc.
• High-quality backlinks should point to necessary pages
• optimize the length and structure of URL
• dealing with redirects and duplicate pages
• Making SEO friendly content
Maintaining the usability and structure of your website is tricky. The ranking of your website can be dropped any time, above all, it will be difficult to locate as to why it happened.
When something is not right you should contact your UX professionals and designers to find out where the problem is. For example, a member of your team might have:
• The URL of a page is changed
• Targeted keywords may be removed from tags and content
• An intrusive pop-up that resulted in high bounce rate
• Content was placed without optimization
• Several pages were merged unintentionally
• A crucial content was deleted
• Messed up with the backlinks and internal linking structure
• There is a coding error on the page
You should keep an close eye on everything that is happening on your website or is being planned to happen. Usability professionals and designers may not be much aware about the search engine optimization, so they need to be checked for any changes made by them.
Review the Code of Your Website
Mistakes can be made by anyone regardless of how proficient the person is. In case your website is having poor search rankings than your developers must be responsible for this.
Some of the mistakes that can be made are:
A website is not visible from indexation in robots.txt
Any website that is being updated frequently should have a dev version. In this a copy of the website is created that has all the new features and they are tested there, before a final change is made.