Are you feeling frustrated that your website is not generating traffic?
May be the traffic is there, but it is not the right one and not getting conversion. It may be possible that you are still using old methods.
Many Internet marketing managers are still using age old SEO techniques which, unfortunately, have no value these days.
In case this is the scenario with you, than you need to re-evaluate your SEO strategies.
Effective SEO strategies keep changing as changes are being made by Google and other search engines in their algorithm and ranking methods.
SEO is something that never stays stagnant.
Whether you are a new entrant or a marketing professional, you can stay on top of the game only when you keep replacing outdated marketing strategies with new ones, the ones that are more effective.
In this article, we take a look at approaches that don’t work any longer and make you re-evaluate your marketing strategies.
1. Dated Content Marketing Practices
If you still think that keyword density is an important part of content marketing than you are wrong.
This technique was effective during the time when strings of meta data was used by Google for rankings.
Now, Google understands the context of a page by using Artificial Intelligence in the form of RankBrain.
Keyword stuffing gives the appearance of being spammy about your content, it will also initiate the Panda algorithm and the ranking of your website will be pulled down.
In place of concentrating on the keywords, it will be better to keep your content relevant and be useful to the users in a genuine manner.
2. Age Old Title Tag Practices
Putting keywords in your title tag cannot guarantee success to you on the other hand it can have a torpedo effect.
Numerous studies have indicated that pages are being ranked for keywords that neither appear in their title nor on their page.
The crux of the matter is in place of worrying about how to place your keywords in the right manner, you should worry on how to describe the page that can make visitors to click on it.
3. Higher Ranking with Paid Link Building
Pushing the rank of your website higher was possible by pointing exact match anchor text links from high PR URLs to your website.
It will be wrong to say that this practice is completely dead, but it is certainly on life support.
When we take a look at the black hat forums, they can be seen talking that Private Blog Networks (PBN) are no longer as effective as they used to be.
Link building is still an important method used in SEO, but ever since Penguin algorithm has been released, things have become different. Taking shortcuts and cutting corners is nothing but waste of time.
In place of working to get any type of link, it is better to get topically relevant, high quality links. Even less is more provided you know how to execute link building properly.
4. Pointless Press Release
Press Releases are some of the SEO practices that have been abused quite readily.
Some time back SEO practitioners used to create a series of nonsensical press releases, and the only objective of this was to get anchor text link of the exact match.
This trend soon came into the focus of Google.
Many of such links were devalued by Google and a number of PR firms decided to no-follow such links.
Press release should not be created to get a link. They should only be created only for genuinely newsworthy items.
5. Reliance on Automation
Spun content or auto-generated content is one of the most used methods of the long gone era of SEO.
The only objective of Google is to provide optimal experience to its users and they get high quality results.
In case you are into spinning, copying and creating automated content, than it will not take long before you are slapped for spamming activity.
Many enterprises have used Natural Language Generation (NLG) successfully. NLG is a form of artificial intelligence that can produce content based on the input data.
6. Disregarding the Mobile Experience
Mobile devices comprises of more than 60% of the searches that are done on Google. It is just not possible to ignore this number as Google is working to make mobile experience better.
In order to be successful online, your website needs to be responsive across all the platforms, including tablets and other mobile devices.
At least some UX elements are being factored in by the current algorithm, which specifically distracts pop-up advertisements.
7. Publishing Thin Content
It is a think of the past to write a keyword rich content of 300 to 500 words and expect to rank high or stay competitive in the market.
It has been found to be a waste of time in most of the cases.
In the worst case scenario, it can even fetch a penalty.
In order to have maximum visibility of search engines, the rule is to have long form content. Studies have concluded that blog posts that are of more than 2,000 words provide higher ranking as compared to shorter blog posts.
In case you have any doubts, you can search anything on Google and evaluate the search results that comes out.
8. Guest Blogging for Building Links
Guest blogging is the only SEO technique that has been abused more than press releases.
The problem here is the same, majority of the SEO guys go for high volume guest posting on websites that are of low-quality.
Here too, less means more. Do guest blogging on websites that are relevant and has been recognized as a trusted website in your niche.
9. Trophy Phrases for Quality Traffic
This is one more misconception among numerous SEO people, that is, they can rank high and can drive in more traffic to their website by using “trophy” or head phrases.
There is no second thought that with high ranking many more people will see your webpage. This does not, however, means that you will get more conversions or click-through.
The rule of the thumb is that, you can drive traffic by using trophy phrases, but you can drive conversion by using long-tail ones.
Search Engine Optimization is a wonderful and unique thing. It is one area that will give you different results as and when you do the same thing over time.
Considering the fact that search algorithms are fluid and keeps changing, the techniques used by SEO people should be fluid as well.