Are you searching for ways to increase revenue to your business?
Do you know that most of consumers have gone digital and they search for product and information on the internet, e-mail, social media and other digital channels.
A visitor came across your wonderful post on social media and decided to go to your website. The visitor was impressed by your content and subscribed to your newsletter for more information in future.
These tactics have somehow become old and are no longer actually effective. These tactics can easily be termed as old and traditional. In the digital age, marketers are moving towards new types of tactics.
In case you really want to convert your visitor into a customer, than you should be able to comprehend the needs of the customer and make the marketing tactics more personalized.
However, when you have thousands of visitors, it will be quite difficult if not impossible to interact with each one of them. Or is it really possible?
Well, it is through marketing automation.
What is the Importance of Marketing Automation?
You will be able to automate and keep a track of your marketing tasks through marketing automation. It enables to form a real-time and relationship-oriented strategy to marketing campaign. Your productivity, efficiency, lead generation and revenue will increase with this.
Here are some more reasons that will make you understand as to why marketing automation is important.
• According to B2B marketers, the number 1 benefit of implementing marketing automation is that you can generate more and more leads.
• Automation has received a lot of good feedback, with more data analysis and increase in efficiency being among them.
• The market for automation software has been projected to reach $5.5 billion by the end of the year 2019.
Email Conversions through Marketing Automation
1. Welcome Series
When a visitor comes to your website, the first step that you need to take is to send the visitor a welcome email. This welcome email will not talk about or ask the visitor to subscribe. It will serve to start a conversation between you and the visitor of your website.
This will help you to create a positive impression on the visitor about your business.
Here is what Meera Kothand, a email marketing specialist has to say on the matter:
Every online marketer should have a welcome email sequence – a series of 3-5 emails that are sent out to a subscriber when they first join your email list. This is the most overlooked aspect of email marketing. A welcome email is good but what you want to do is ‘roll out the red carpet’ for your subscribers when they first sign up.
According to a study by Ciceron, the first 48 hours are when email subscribers are most engaged. You want to build a great first impression of you and your brand in this short period of time. A dedicated welcome email series will not only help you do that, but build trust as well.
The welcome email that is sent by you should contain something of value for the new visitor and should guide them on what to do next. You can also provide some additional information about your service or product in the welcome email.
You can take a look at an example of welcome email that is sent by SEMrush. In this email they have talked about the next step also:
Some advanced features have been introduced in the second email
A free demo is being offered in the third email:
2. Follow-ups Automation
Automation will enable you to send follow-up emails that can ask them to finish what they had started.
Such type of activity has been found effective in bringing prospects back to your website. It allows you and your business to build relationship, which ultimately results in increase revenue for you.
Here is an example on how follow-up email was sent by Hubspot Academy to its visitors:
3. Abandoned Carts
In a research it has been found that nearly 70% of online shopping carts are abandoned. Marketers all over are faced with a huge number of abandoned cart situations.
There are numerous visitors who go on to the point of putting a product in the cart and they abandon it before purchasing the product. There is a point from where they just move away from purchasing a product.
Through automation you can send targeted email to such set of potential customers and they can be asked to complete their order. An email series can be sent to such people by using creative and unique subject lines.
4. Anniversary or Birthday Email
Don’t forget to make people feel special by wishing them “happy birthday”. This is the reason the transaction rate of birthday email is nearly 480 percent higher than that of promotional emails.
Everyone expects presents and gifts on their birthday. You can build a strong relation by giving free shipping, special gifts or incentives on your birthday. Your efforts will really be appreciated.
5. Suggestion for Product
You can send emails with personalized product suggestion to enable conversions. Your emails should create a sense of urgency so write down a creative subject line.
You can also collect all the information and data about a customer by conducting surveys, along with tracking the website activity of customers, shopping carts, recent purchase history and so on.
You can make use of these behavioral data during automation activities and create targeted and personalized recommendations which can be found more interesting by your customer.
You can make considerable improvements to your business through automation. It plays an important role in converting a lead into a customer that pays. So, make use of automation today.