In today’s world of SEO, where content carried more value than keywords, measurement of performance still rests on particular keywords phrases and terms that are searched by users. Have you ever thought of using multiple keywords on your website?
While you are not required to look for specific terms in the algorithm and work on phrases and variations to position yourself against competitors, you are still required to look for authority and relevance.
The relevancy of subject matter content and differences in what content actually means as compared to individual keyword approach may result in a losing strategy and there will be an increased need for on-page optimization.
We have trust in Google that it will understand the value of our content as we create a strong brand and a positive user experience, there will still be requirement for
- The hierarchy of the content should be determined
- How the content should be organized
- How to create context that can rank high for multiple keywords and will fulfill the conversion goals
The importance of certain optimization techniques has changed, still the requirement to focus and optimize on multiple keywords is as important as ever.
1. Frame Content for Multiple Keywords
You can organize your keyword data into meaningful topics once you have found your conversion goals, conducted keyword search and arranged for analytics house.
A set of terms can be found on the same topic and can be grouped together. You are not required to stem or use all the variation in terms and its plural or singular version, but you should be aware of which group of terms are associated with which topic.
When you run an e-commerce website, most probably these group of terms will be at the top level for the product or service sold by your company, or for your brand, or other filtering group options, and finally at the level of product itself.
A pattern is followed by most top level B2B websites along with the top-level business industry terms and categories for product or services, and for the product or services as a whole.
An important step is to conduct an audit of content and of existing pages according to the multiple keywords that you have grouped together.
An effective way out is to run a crawl for the Existing Structure of the Website and than put the terms and topics on the side of the specific pages. Gaps and issues can be seen clearly and quickly arising the need for more content.
When the need to create more content is clearly visible, it is then you can move around and find out which websites are at the top of the SERPs for the terms that you have found.
2. Optimize Architecture of Website with Multiple Keywords
Start things off with knowing where you stand and prepare a plan to fill those gaps. You will not move far away with this unless you realize how the content should be organized.
Balance the experience of user, set priority for products / services offered by you, build a hierarchy of your website starting from the bottom and moving to the top. As you can find out, there are many website that are already built on this system.
You can move from being quite generic to most specific. The structure and organization of a website is often determined by the organizational or internal value as per what we think is more important than how the prospect is searching and what is being searched.
You will be able to cast a wider net in terms of visibility and ranking when you take an approach that looks at every level of the website starting from the entrance point to the landing page, for one or more than one topical keywords.
When you make an effort to rank a single page or section of your website for more than one terms, than you will dilute your message or cannibalize your own effort.
We have moved away from the time when a website page was ranked for just one keyword, but on the other hand, we should not use to many keywords for a small number of pages which may give a feeling that less is provided for more.
3. Work on On-Page Optimization
I was surprised to note that there are many websites that completely ignored the basics of on-page optimization for their SEO campaigns. These basic techniques of SEO still apply and do provide promising results.
You will need to dig deeper when you make effort to create good content and organize it well from one end to the other. Proper categorization is important for building context for Google and for user.
You will not want that a visitor of your website will have a bad experience. For example, a visitor is looking for whiskey gifts for groomsmen, but they are not able to get the product, rather they land on a specific whiskey barrel page, than in all probability this visitor will bounce.
On page variable still have lot of power. The website should not be moved on just one set of body copy keywords or single tag alone. When all the factors will work together including the on-page optimization and architecture, a solid set of relevant content can be provided on a given subject matter.
When you have everything fit as a fiddle, you get the opportunity to invest energy in more granular subtle elements of enhancement and test to perceive how they affect rankings.
My group has the chance of dealing with a prominent web based business webpage in the groomsman endowments and customized men’s blessings space. That organization has worked through the way toward adjusting the data design to key points important to their items and are presently in a stage where they can stress over development in the best couple of positions on Google.
My customer is tweaking their labels and single on-page components, realizing that the correct little acclimation to a title tag could mean a great deal as far as enhanced position and that a higher active clicking factor brings about more transformations.
We late balanced only the title tag, working in “special” and adding an invitation to take action for the “groomsman blessings” items classification page. The outcome? A change in rankings from 6.3 to 3.1 and an expansion in active visitor clicking percentage from 5.74 percent to 14.23 percent.
It’s a great deal of amusing to be at a point where you can take a gander at fine detail single updates when you have your site appropriately advanced and ordered for some watchwords.
4. Remember the Rest of SEO
At the point when your data design is in arrangement with your methodology for building setting and when you’re fit as a fiddle from an on-page improvement stance, you can concentrate on fine subtle elements and single variable testing changes.
You would prefer not to stop here and be foolish in your approach however. It is imperative to recollect whatever remains of your SEO system including parts of “specialist” that cooperate with the “significance” that you have assembled.
When you have an adjusted site and incredible substance through and through, you would now be able to draw in connects to pages other than your landing page, using off-page positioning systems that are focused to particular points further inside the site without stress of weakening or cannibalization, moving the aim of a page in the assurance of the web crawlers starting with one theme or subtopic then onto the next.